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Marketing and Social Media

MARKETING WITH MARTIE

Marketing 

              STRATEGIES

Candle Store Owner

        Marketing is not just an auxiliary part of a business; it is a vital engine that drives brand awareness, customer engagement, sales, and overall business growth. It enables businesses to connect with their audience, stay competitive, and adapt to an ever-changing market landscape

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 Content  Marketing

Valuable Content

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Create valuable and relevant content (blogs, videos, infographics) to attract and engage a specific audience.

Online Visibility

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Create valuable and relevant content (blogs, videos, infographics) to attract and engage a specific audience.

Creative Work

Social Media             Marketing

  • Leverage platforms like Facebook, Instagram, LinkedIn, and Twitter to build brand awareness and engage with customers.

  • Use targeted ads and influencer partnerships to reach a broader audience.

Email Marketing

  • Develop a subscriber list to send newsletters, promotions, and personalized content.

  • Implement automation for efficient customer communication.

Search Engine Optimization (SEO)

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  • Optimize website content to rank higher in search engine results, increasing visibility and organic traffic.=

 

  • Focus on keywords, backlinks, and user experience.

 Influencer                                               Marketing

Colaborate

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Collaborate with influencers who have a significant

influence

Promote

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Leverage their audience to promote

your brand.

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Affiliate                    Marketing

  • Partner with individuals or companies to promote your products/services for a commission.

  • Utilize affiliate networks to expand reach.

Pay-Per-Click (PPC)

Advertising

  • Use paid ads on search engines (like Google Ads) and social media to drive traffic.

  • Target specific demographics, locations, and interests.

Referral Marketing

  • Encourage current customers to refer new customers, often with incentives.

 

  • Utilize referral programs or word-of-mouth strategies.

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Event Marketing

Participate

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Host or participate in events (webinars, workshops, trade shows) to engage with customers and industry peers.

Promotion

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Use events for networking and

brand promotion.

Audience Clapping

Public                          Relations

  • Use media outlets to generate positive coverage of your business. - Manage public perception

  • Manage public perception through press releases, interviews, and community involvement.

Direct Sales

  • Engage in direct selling to customers through sales teams or online platforms.

  • Focus on personalized customer interactions.

Partnership and Collaboration 

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  • Form strategic partnerships with other businesses for mutual benefit.

 

  • Collaborate on joint marketing campaigns or product bundles.

Customer Relationship
Management (CRM)

Participate

Host or participate in events (webinars, workshops, trade shows) to engage with customers and industry peers.

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Promotion

Use events for networking and

brand promotion.

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Loyalty                       Program

  • Partner with individuals or companies to promote your products/services for a commission.

  • Utilize affiliate networks to expand reach.

Market Expansion

  • Use paid ads on search engines (like Google Ads) and social media to drive traffic.

  • Target specific demographics, locations, and interests.

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Marketing

Explain the marketing here...

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Our Services

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Testimonials

This is where your top testimonials will go. Futura Light is a much loved font inspired by elements of Bauhaus design. Ideal for headlines, banners, logos & more, it will make your words stand out.

Typing this out to show more space taken up. If it is a long message it will look like this.

Futura Light is a much loved font inspired by elements of Bauhaus design. Ideal for headlines, banners, logos & more, it will make your words stand out.

Futura Light is a much loved font inspired by elements of Bauhaus design. Ideal for headlines, banners, logos & more, it will make your words stand out.

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References

Additional information

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